Our Story

Hedgie & Tree was born from a recognition of the untapped power of mushrooms and a broader desire to revive the wisdom of traditional wholefoods. We believe true nourishment should be both powerful and accessible - and that nature already holds the answers to our body's needs

Our founder, Max, had always been nutritionally conscious, and values a holistic approach to health. He began to seek natural remedies as he felt a decline in his ability to focus, and short-term memory. Frustrated by all the unfinished tasks, the mind wandering away while watching films or reading books, even during conversations, Max developed a new daily routine, including mindfulness meditation and varying physical exercise sessions, plus a more disciplined approach to device usage and sleep. His search also revealed the potential cognitive benefits of lion’s mane, so this became a daily supplement.

About our founder

Reading on and intrigued by mushrooms, he discovered that cognitive support was only one of the potential benefits lion’s mane had to offer, and then there was the amazing world of functional mushrooms beyond...

And so prevailed, a fascination with mushrooms and a desire to share their benefits!

Max’s journey took him to China, the world’s largest producer and consumer of edible mushrooms, and where mushrooms have been a staple of nutrition and traditional medicine for millennia. It was there that the inspiration was gained to create a product. He realised that powdered mushrooms were the most efficient and convenient solution.

But are they anywhere near as good as fresh mushrroms?

How can we guarantee quality?